Ogilvie Fleet has acquired ONWRD, a leading UK mobility specialist, further strengthening its ability to support businesses with flexible fleet and mobility solutions.

Established 16 years ago and based in Cambridgeshire, strategically located near Cambridge, Northampton and Bedford, ONWRD provides flexible vehicle rental, leasing and mobility services that support the diverse vehicle requirements of UK businesses.

The company provides access to a broad range of vehicle types including cars, light commercial vehicles (LCVs), heavy goods vehicles (HGVs) and specialist vehicles, through an established network of partners. Their existing customer base includes organisations operating in infrastructure, building supplies, construction, renewables, housing associations, furniture, marine and education, complementing Ogilvie’s own areas of expertise.

ONWRD’s Shared focus

The acquisition brings together two businesses with closely aligned values and a shared focus on customer service, integrity and building long-term relationships with clients, suppliers and partners.

From a strategic perspective, the deal enhances Ogilvie Fleet’s ability to offer a wider range of vehicle mobility solutions, while creating opportunities to support ONWRD clients with additional fleet services, including contract hire and a broader fleet management capability. The acquisition also builds on Ogilvie Fleet’s long-standing position in the UK fleet market and its continued investment in expanding customer capability.

Increased flexibility

Clients of both businesses will benefit from increased flexibility, access to a broader vehicle mix and the combined experience and purchasing strength of the two organisations. The acquisition also supports Ogilvie Fleet’s ambition to provide tailored solutions for businesses operating mixed car and commercial fleets or managing changing vehicle requirements.

ONWRD will continue to operate with its existing customer-facing teams, ensuring continuity for clients. Day-to-day relationships will remain unchanged, while back-office operations will be supported by Ogilvie Fleet as part of the wider integration.

Ian Bennett, Rental Director at Ogilvie Fleet, said: “ONWRD is a strong cultural fit for Ogilvie Fleet. Both businesses share a customer-first approach and a commitment to doing business in the right way. By bringing ONWRD into the Ogilvie Fleet group of businesses, we can broaden the range of solutions we offer and better support clients with their diverse and evolving fleet requirements.”

Mark Thompson, Managing Director at ONWRD, said: “Joining Ogilvie Fleet, a long-established independent leasing provider with more than 45 years’ experience, is an important step for ONWRD. The scale, stability and reputation Ogilvie has built over that time strengthens our ability to support clients across a wider range of fleet and mobility requirements, while maintaining the flexibility, service standards and customer focus they expect from us.”

The acquisition was supported by Dan Sheahan and the team at FRP Corporate Finance.